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This web site states the following, "All Sole products have been designed to be easy to use." Our analyzers noticed that the web page also stated " Quickly adjust speed and incline using conveniently placed controls." The Website also said " Chose your exact settings from the console display, or easily move up or down from the hand grips. Lifetime Warranty on Motor and Frame! Lifetime warranties on all major components, including treadmill and elliptical frames and decks , as well as on all motors. 5 Years on all other parts and 2 years on any and all labor on most models! SOLE ." The website's header had treadmill as the most important optimized keyword. It is followed by elliptical, sole, and fitness which isn't as highly ranked as treadmill. The next words solefitness.ca uses is bike.